What does permission-based mean?

Article Details

URL:	http://www.avoyel.com/support/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=9
Article ID:	9
Created On:	29 Sep 2008 1:24 PM

Answer

It is Avoyel's policy to adhere to the CAN-SPAM act of 2003, which regulates all commercial email and protects the rights of your subscribers, to ensure deliverability of your email campaigns. Hence the need for permission-based contact lists.

Permission-based simply means that you have permission from your subscribers to receive your email, and a direct and easy way for them to unsubscribe.

For more information about the CAN SPAM Act of 2003, its penalties, additional rules, and opportunities to comment, visit:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm